Pantene Commercial

     The goal of any commercial or marketing technique is to gain customers. This being said, Pantene hair products are no different. This particular commercial tells the "extraordinary" story of an asian deaf girl who overcomes her disability, to play the violin in front of a large audience at a contest. One scene that stands out from the rest is while she is playing on stage and we are transported to a field of wheat. This seemingly cliche image of a butterfly emerging from a cocoon could symbolize any number of things; from  overcoming her disability, playing without formal training, to the impossibilty of playing a taped violin. This scene is meant to stand out for one purpose and one purpose alone, a butterfly is Pantene's logo.
      This whole metaphor is just a marketing technique, to leave the consumer with the thought that all this was possible because of Pantene. She was able to achieve her greatest dreams because she had great hair. Pantene uses this subtle imaging and the overall storyline to connect with the consumer on a personal level. This commercial is likely to stick with the viewers because it plays on their emotions. They can feel the young girl's pain, tears, and struggles, and feel elated at the end with her being triumphant. This is just another marketing technique used by Pantene to gain more customers. The main point of this, is that all of this was possible because she had great hair.