This old spice commercial focuses on a man who looks like a decorated captain of a ship, but immediately says that he's not. So apparently appearances are deceiving, at least to the nose. He only looks like a strong, burly man because he's wearing old spice. It’s interesting they take this stance in the commercial because it seems that they're flaunting the fact that they’re lying. One might go as far enough to say that they're promoting lying, and being someone you’re not.
What is really prominent in the commercial though is the fact that he has gold coins coming out of his pockets, and they flood his house. It consumes the house and fills it up over the man and his wife's heads. This use of gold coins plants the thought in the audiences head that old spice will make you seem rich and wealthy. If you use old spice, gold will be spilling out of your pockets because you smell so good.
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