Heineken Commercial

This Heineken commercial is the most interesting out of the three commercials we've watched in class. This commercial is well done and gets the point across in the short amount of time it has. The commercial employs a use of language that makes the viewer focus on what the commercial is about. Even though they never say the actual products name, the woman is speaking another language. This might get the consumer to turn the volume up to hear it better or stick out in their mind because its different than hearing something in english and forgetting about it five minutes later.
     This commercial mainly focuses on symmetry. There is a larger party going on in the foreground of the house but the host and hostess each take three of their friends to the back of the house to let them in on their secret spaces. This can symbolize that this beer is an elite beer, that only a select few can access this German beer. When the woman shows her girlfriends the walk in closet, they shout and scream in glee. Wall to wall filled with shoes, clothes and accessories. However, overshadowing them with their extreme happiness is the host and his guy friends because he has a walk in refrigerator filled to the max with the Heineken beer.
    As important as this symmetry is, it is worth noting that only the men are shown with the beer. This is an interesting point because it isolates half their target audience. It stereotypes women to only be happy if they have a closet filled with their shopping spoils but they can't have the beer, only the men can. This is a seemingly bad choice on the marketing standpoint because now some women may not drink Heineken out of spite. That can really hurt sales, since the point of a commercial is to generate sales.