Wednesday, September 14, 2011

Asking the right questions: AT&T

1) Why choose Hansel and Gretel?
2) Why the rapid day to night change?
3) Why use the particular catchy, repetitive song?
4) Why does no one talk until the end?
5) Why didn't they start skipping until they had the phone?
6) Why use such young children?
7) Why are they in a big city?
8) Why use a complex story in such a short amount of time?
9) Are they selling the GPS or the company?
10) What makes their GPS better?
11) What is their target audience?
12) What do the bread crumbs represent?

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